How companies are benefiting from Web 2.0: McKinsey Global Survey results

      

The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.

          According to a researcher, they  tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, they sought to get a clear idea that the companies are deriving measurable business benefits form their investment in the web.